Industry leaders in AI gave the power to artists/creatives to create anything they want in 2020, and anyone in the world who wants to can create anything they can imagine. It’s incredibly cheap, and the will of the creator only limits the level of power and quality. That is why the decade following 2020 will be a digital renaissance, an AI revolution of content that will arrive from surprising places. Like Microsoft or Apple, creators will emerge from garages, studio apartments, and basements to produce content everyone loves and likely build their empires of investment and revenue.
However, this means that buildings and technology are no longer limiters, and creators have to revert to the very foundation of everything: influencing empathy. The CEO wants you to empathize with their goals, the player with their strength and skill, the architect with his home, the animator with his character. The power of the creator, the power of the artist, is the ability to influence empathy, and artists understand and have a unique set of skills to do that. It will be more important than ever to build those skills.
One of the most potent ways to influence empathy and emotion is color. For example, see the figure above. Whether a person knows it or not, the colors of the images trigger emotion at sub-conscience levels. You hate one, you love one, you think one is cool, or that others were a waist of time. That is the power of art, the artist, and creativity.